Priced per coach. Not per client.
One number. Nutrition, branding, check-ins and templates are all in it.
Starter
£19/month
Up to 10 clients
Building the book.
- Training, nutrition, cardio and habits
- Programme and meal templates
- Check-ins, forms and alerts
- Your brand on your clients’ app
- Everything included — no add-ons
Standard
£29/month
Up to 30 clients
A full solo roster.
- Everything in Starter
- Room for a full-time client list
- Needs-attention triage across the roster
Scale
£45/month
Unlimited clients
Past thirty and still growing.
- Everything in the lower tiers
- No client cap, ever
- For coaches running a team book
Prices in GBP, excluding VAT. Only live clients count — prospects and archived clients are free.
What thirty clients costs everywhere else.
Every figure is the published price for a plan covering about thirty clients, taken off that platform’s own pricing page on 20 August 2026. Go and check them.
| Platform | ~30 clients | Nutrition | Your branding |
|---|---|---|---|
| Coach Boss | £29 | Included | Included |
| My PT Hub | $59 | Included | +$145/mo add-on |
| PT Distinction | $59.90 | Included | From $59.90/mo |
| TrainHeroic | $59.99 | None | Logo only |
| Kahunas | $69 | Included | From $99/mo |
| CoachRx | $79 | Prescribed only | Not offered |
| TrueCoach | $136.99 | Via MyFitnessPal | Colours only |
Your branding is in every plan, including the £19 one. Your business name, your colour, your booking link, on the app in your client’s hand, on every plan from £19.
Your clients install it straight from a link. No App Store search, nothing called Coach Boss to download, nothing to approve. It’s on their home screen this afternoon.
The three platforms in that last column charge between $59.90 and $145 a month on top for their own separate App Store listing. Ours is your brand, in your client’s pocket, tonight, at no extra cost.
Pricing questions
Do prospects count towards my plan?
No. Only live clients count. Prospects and archived clients are free, so a full CRM doesn’t turn into pay-per-lead.
What happens if I go over my client limit?
Nothing gets taken off you. Everyone stays, you keep coaching them, you just can’t add the next one until you move up.
Is the trial limited?
No. 30 days with no client cap — No card is taken to start.
Do you take a percentage of my client payments?
No. Flat monthly price for the software. What you charge is your business.
Do I have to commit to a year?
No. Monthly, cancel any time. We’d rather earn the month.